“We cannot keep the kind of meals, we have known and also keep the planet we have known. We must either let some eating habits go or let the planet go. It is as straightforward and as fraught as that.”

Jonathan Safran Foer, “We are the weather”

Starred chefs are the rock stars of today; their visibility puts them in a position of power and duty to take part in the fight against climate change. The goal is to leverage the current popularity of food to create awareness and spread a sustainable approach to nutrition.

Directed by Marco Molinelli

Client: Panottica